Top search engine
position guarantee - the truth.
Some search engine optimisation (SEO) companies promise
you the world. Some will give you a guarantee that they will
get your site listed on the search engines in the number one position.
A very brave claim and one which I cannot see is possible. To a degree
this also extends to companies that guarantee they will get you listed
on the first page.
Firstly, under what keywords or phrases are they going
to get your site listed? Some bizarre and unusual combination of
words that nobody actually searches for in the real world? Probably.
You want your site to appear when people enter relevant and the
most
popular phrases.
Secondly, the search engines are run by independant
companies who keep secret the way in which they rank web sites. Take
Google for example. They want to give their users the most accurate
set of results possible. Google strive to list sites that are relevant
to the words entered and therefore encourage people to keep
returning.
They are not going to divulge the secret formula/calculation for
which site is listed top as everyone would try and cheat and ruin
the accuracy of their list. Google also regularly review and change
this magic formula. So how can a SEO company guarantee that your
site will appear in top spot... they can't or more accurately shouldn't.
SEO is very much a calculated guessing game and is
fluid. It's changing all the time, so nobody, unless you work for
a search engine can guarantee a top position. You can of course monitor
and learn as much as possible about how the search engines work,
but there are still no guarantees, because you are reliant on a third
party over which you have no control.
We have a guarantee for our SEO service - if you're
not satisfied with the results then you just cancel the monthly subscription
fee. Simple.
What Keywords to use?
It's important that you first carry out
your research and find out what the most popular keywords are
for your business. There are some online tools that allow you to
do
just that. Visit this Keyword
Suggestion tool and enter in a phrase or word that you
think people would use to find your type of business. You will
then see a list of similar phrases with a figure along side. This
figure is how many people searched for that term on Overture's
UK network of sites during the previous month.
Once you've identified the most popular phrases for
your industry you can then optimise your site accordingly. It
takes time and experience to do it right though, and that is where
we step in. You can get on with dealing with your customers and
running your business whilst we concentrate on getting more visitors
to your site.
SaxonIS will help you identify the keywords and phrases
you should be targetting. We will then optimise your web pages
and submit your site to the search engines and directories.
SaxonIS can provide you with a monthly report detailing
exactly where in the main search engines you appear. You'll be
able to tell from this report whether or not your seo campaign
is working.
Search Engine Optimisation
Saxon Internet Solutions are search engine
optimisation experts,
improving web sites for local businesses in Kent, South East England
and throughout the UK.
Our philosophy is to build fast loading, high ranking,
clean web sites that produce sales!
Thinking of hiring someone
to design your web site? Get free advice on choosing
a web design company (pdf file 33kb).
Got an idea but
don't know where to start? We have helped and advised numerous
clients on developing their ideas and making their web site ideas
become reality. Be it a basic web site, a shopping cart or a complete
content management system where multiple users can log in and update
the content of their web site, we are here to help.
As experienced web designers we are passionate
about our work and we'll work with you to ensure you're completely
satisified. Remember, your web site is representing you and your
company, get professionals to design your web site and you'll get
professional results.
Contact
us today!
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